Google Ads for ecommerce
Buyers searching on Google already know what they want. We put your products in front of them with Shopping, Performance Max and Search campaigns, managed to a return on ad spend you agree with us.
linen bedding set king
Example
Sponsored · Shopping
Stonewashed Linen Set, King
£129.00
yourstore.co.uk
Linen Duvet Cover
£149.00
competitor.com
Bedding Bundle
£139.00
competitor.co.uk
ROAS
4.6x
CTR
2.9%
Cost / sale
£9.80
What we manage
01
Product listings with price and image, driven by an optimised product feed.
02
Google AI campaigns across Search, Shopping, YouTube and Display, structured so you can see what is working.
03
Brand protection and high-intent keyword campaigns for your best-selling categories.
04
Bringing back visitors who viewed products or abandoned their basket.
Feed and tracking first
Most underperforming Shopping accounts have a feed problem, not a bidding problem. We fix product titles, attributes, images and Merchant Center errors before we touch budgets.
We also make sure every sale is tracked accurately in GA4 and Google Ads, including enhanced conversions.
Product feed health
Example
How we optimise
01
Campaigns split by margin and best-sellers, so profitable products get the budget.
02
Bidding to a target ROAS or cost per sale, not to maximum clicks.
03
Search-term reviews and negative keywords every week to cut waste.
04
Monthly report on spend, revenue, ROAS and next month’s plan.
FAQ
They do different jobs. Google captures existing demand; Meta creates new demand. Most stores grow fastest running both.
We recommend at least £1,000/month in ad spend for Shopping campaigns to gather useful data.
Yes. We connect Shopify, WooCommerce and most platforms to Merchant Center and GA4.
From £695/month for one channel, or £1,295/month for Google and Meta together. Ad spend is paid directly to Google.
Free 30-minute ads review
We will review your Google Ads account, product feed and tracking, and show you where budget is being wasted.